Results from Brad Holbrook's enterprise marketing work.

Context

E-commerce sites for a global consumer brand group, with years of accumulated technical debt.

Problem

• Pages averaged 5.5 seconds to load.
• Bad URLs and expired redirects wasted crawl effort and sent visitors to dead ends.
• Without canonical tags, search engines had no clear signal about which version of a page to rank.
• Primary keywords ranked far down the results page.

What we did

• Cleaned up bad URLs and removed expired redirects.
• Implemented canonical tags.
• Updated metadata so each page described its actual content.
• Reduced page load time across the sites.

Result

• Average load time dropped from 5.5 seconds to 2.7 seconds (51% faster).
• Primary keywords moved from buried down the page to the top 5 on Google.

Takeaway

Most ranking problems are plumbing problems. Slow pages, dead redirects, and duplicate URLs quietly cost traffic until someone checks.

RankForge monitors these same signals weekly. Request a free demo

Context

Paid and organic traffic to a global consumer brand's e-commerce sites.

Problem

• Visitors arriving from digital ads bounced at a high rate.
• The landing pages did not relate directly to the ads that sent people there.

What we did

• Reviewed the search queries bringing users to each page and audited whether the content matched them.
• Prioritized and rebuilt the landing pages used for ads so they matched ad intent.
• Improved page quality with images and video.
• Updated metadata to reflect each page's content more accurately.

Result

• Bounce rate reduced by an average of 22% on most pages.

Takeaway

A high bounce rate is usually a mismatch problem, not a traffic problem. Compare what people searched for with what the page delivers.

RankForge monitors these same signals weekly. Request a free demo

Context

A global consumer brand group running three heritage brands: two on separate e-commerce sites and one with no online store.

Problem

• Separate sites meant separate tools, services, and maintenance.
• One brand had no e-commerce presence.
• Customers could not move between brands.

What we did

• Managed the photo and content migration for a unified one-experience site.
• Moved two existing e-commerce sites into the new site and brought the third brand onto e-commerce.
• Managed the transition of existing tools and services and onboarded new ones into the single site.

Result

• Three brands now live in one experience site, with e-commerce for all three.

Takeaway

A migration succeeds when customers and search engines barely notice it happened.

Context

A technical fault in the brand's highest-priced machine.

Problem

• Customers needed fast, official information and critical software updates.
• Updates had to reach both US and global audiences.

What we did

• Built a dedicated crisis site on WordPress, the platform leadership was most comfortable approving and managing.
• Published the content across the brand's Drupal and Shopify sites so customers found it wherever they arrived.
• Coordinated distribution and communication of critical software updates to US and global sites.

Result

• Customers had a single, official source for updates, available on every brand property.

Takeaway

In a crisis, a single source of truth beats polish, and the right platform is the one the decision-makers can run with.